Yep Ads joins OpenAI Select Partner Network

New OpenAI Partnership

Yep Ads, a global performance marketing agency, has officially joined the OpenAI Partner Network as an OpenAI Select Partner. This designation means the company is now part of a global program designed for partners to build, sell, and deliver AI solutions. The program aims to connect deep industry expertise with the technical resources needed to adopt frontier models.

By joining this network, Yep Ads gains access to specific resources and enablement from OpenAI. The goal is to help enterprises turn these advanced models into measurable impacts for their specific business needs. The partnership focuses on helping organizations deploy and scale AI solutions in a way that is both responsible and effective.

Lawton Lam, VP of Operations and Partnerships at Yep Ads, noted that the move is a significant step for the agency. He stated that working closely with OpenAI allows them to strengthen capabilities across business workflows and creative production. The agency intends to provide clients with practical solutions that are specifically tailored to their unique requirements.

Marketing and AI Synergy

Yep Ads plans to leverage GPT-6 Astra to help clients achieve business goals by focusing on performance per dollar. The agency combines its long-standing marketing expertise with the automation capabilities provided by OpenAI. This synergy is intended to help brands improve how they are discovered by consumers and how they produce their marketing materials.

The agency's AI offerings are diverse and cover several parts of the customer journey. These include AEO, which stands for Answer Engine Optimization, and strategies for LLM discoverability. They also provide AI-assisted creative development and testing to help brands refine their messaging before it reaches the public.

Beyond just content creation, the agency is looking at automated marketing workflows and custom AI-powered processes. These tools are designed to complement the agency's existing work in paid media and landing page optimization. By integrating these features, they aim to streamline how marketing teams operate on a daily basis.

Proven Performance Metrics

Since 2009, Yep Ads has operated as a performance marketing agency for various industries. They support organizations in sectors such as retail, fashion, health and beauty, and cybersecurity. Their work spans multiple regions, including North America, LATAM, APAC, the EU, and EMEA.

The agency has already demonstrated significant results using AI-assisted creative testing and optimization. They have reported helping brands exceed their acquisition targets by up to 14x. Additionally, they have achieved campaign conversion rates of approximately 40% for their clients.

The agency also emphasizes the quality of the leads generated through these automated processes. They have reported achieving roughly 95% verified lead quality. These numbers serve as a baseline for how the agency intends to scale its new AI-powered services for a broader range of clients.

Future Growth and Training

Looking ahead, Yep Ads plans to expand its AI-powered services to drive results for a larger client base. They intend to invest in talent enablement by providing ongoing training and certifications for their staff. This ensures that the team remains proficient as OpenAI's technology continues to evolve.

The agency will continue to develop new applications of AI for growth, both for their external partners and their internal operations. They want to ensure that AI investments result in measurable business outcomes rather than just novelty. This involves turning complex technology into practical tools for growth.

As the OpenAI Partner Network continues to grow, Yep Ads will remain a key player in delivering these solutions. They are positioning themselves to help brands navigate the transition into an AI-driven marketing landscape. The focus remains on combining automation with human expertise to drive conversion and brand visibility.