Microsoft to end Copilot support on LG and Samsung smart TVs

The end of TV AI integration

Microsoft is officially ending support for its Copilot artificial intelligence assistant on smart televisions. This decision impacts devices manufactured by two of the industry's largest players, LG and Samsung. Users of these smart TVs will soon see the removal of the AI-powered features that were integrated into their home entertainment systems.

The news surfaced as users began noticing messages on their devices. LG started notifying customers through pop-up messages on newer models, including the B5 OLED set. While Microsoft has not provided a specific date for the shutdown, the notifications indicate a transition is underway for these hardware partnerships.

These messages warned that the support could end at any time. According to reports from TheDesk.net, LG specifically mentioned that the functionality would be discontinued before the end of the year in some contexts, though the general timeline extends into 2026. Samsung has also begun notifying its customer base regarding the discontinuation of the service.

A shift toward business tools

The move comes as Microsoft realigns its Copilot strategy to prioritize business and productivity applications. Rather than focusing on consumer-oriented assistant features for home devices, the company is doubling down on enterprise software. This shift suggests a desire to concentrate resources on high-value corporate environments where AI can assist with professional tasks.

Copilot is already deeply embedded in Microsoft's core ecosystem, including the Windows 11 operating system. It is widely available on new desktop and laptop computers, as well as in newer versions of Microsoft Office for various platforms. By pulling back from smart TVs, Microsoft is narrowing its focus to these primary computing environments.

Earlier this year, the company introduced an expanded version of the application. This new iteration combines conversational tools, automated assistants, and coding capabilities. These features are designed for professional workflows rather than the casual interactions typical of a living room television setup.

How Copilot worked on TVs

For viewers who used their TVs for more than just passive watching, Copilot offered several enhanced features. It allowed users to interact with an artificial intelligence chatbot directly through the television screen. This provided a layer of interactivity that went beyond traditional remote controls or standard menu navigation.

The assistant was designed to help viewers find content more efficiently. It could answer specific questions about programming and provide personalized recommendations for movies and television shows. These features were intended to increase the value proposition for smart TV owners who wanted a more interactive experience.

On LG televisions, the service was incorporated into the webOS operating system. It was accessible through a shortcut that opened the Microsoft assistant within a web browser. This integration was a major highlight for both LG and Samsung during the 2025 Consumer Electronics Show.

User reactions and alternatives

The integration of Copilot was not universally welcomed by all consumers. Some LG customers complained after a software update added a Copilot shortcut without providing a way to remove it. In response to this feedback, LG eventually modified its software to allow users to delete the shortcut from their interface.

Even with the removal of Copilot, most affected smart TVs will not lose all AI functionality. These devices typically come with other built-in assistants and voice remotes that power basic features. Some LG models also maintain a connection to Amazon’s Alexa, ensuring that users still have some level of voice-controlled interaction.

The notification appearing on LG devices suggests that Microsoft's decision applies to all manufacturers offering the service. This means that the removal is a broad policy change rather than a specific issue with one brand. Manufacturers will likely need to find new ways to offer AI features without Microsoft's specific assistant.

What comes next for smart TVs

As Microsoft pulls back, LG and Samsung will need to determine how to replace these features in future models. The goal for these manufacturers is to maintain the value of their smart TV platforms. They may look toward their own proprietary AI agents or deeper integrations with other existing assistants like Alexa.

The transition marks a significant moment in the evolution of consumer AI. It shows that while AI is being integrated into almost every piece of hardware, the specific tools being used are subject to corporate strategy. For the average consumer, this means a shift toward more brand-specific AI rather than a unified Microsoft experience.

For now, users with current smart TVs can expect the features to remain functional until the 2026 deadline. However, new purchases may see a different landscape where Microsoft's branding is absent from the television's AI capabilities. The focus remains on how these brands will fill the gap left by Copilot's departure.