Mazda CX-5 adds Google Gemini AI for hands-free car controls

Natural language vehicle control

Mazda has announced that the Google infotainment system in the all-new CX-5 SUV now includes the Google Gemini AI assistant. This integration allows the vehicle to understand and respond to casual, complex speech. Instead of requiring users to memorize rigid phrases, the system is designed to interpret natural human conversation.

For example, a driver can say, "it’s cold and the windows are fogged up," and the car will understand the intent. The AI will then take the necessary actions to adjust the environment. This replaces the traditional method of using specific commands like "turn off the air conditioning" to achieve the same result.

The update is being provided to owners free of charge. It is distributed through Google Play, making it accessible for those who already have the compatible infotainment hardware. This move positions the CX-5 as a more interactive space for the driver.

Navigation and media features

The built-in Gemini AI can handle several core vehicle functions directly. It is capable of managing media playback and adjusting the air conditioning through voice prompts. This allows for a hands-free experience that keeps the driver's attention on the road while still maintaining control over the cabin environment.

Navigation is also significantly enhanced by the AI's capabilities. Drivers can ask the system to set destinations, receive real-time traffic updates, and get estimated arrival times. The AI can also process more specific requests, such as finding a highly-rated cafe with outdoor seating along a specific route.

While many functions are supported, Mazda noted that some linked apps might require separate setup. This likely refers to third-party applications found in the Google Play Store. Examples of these apps include popular services like Spotify, Tidal, and YouTube, which may need individual configuration to work with the AI.

Gemini Live and beta features

The new update also supports "Gemini Live," which is currently available in a beta phase. This feature is designed to facilitate free-flowing, hands-free conversations between the driver and the AI. It is intended for more complex interactions that go beyond simple one-off commands.

Users can use Gemini Live to engage in longer dialogues, such as planning family trips or even practicing complex work conversations while on the move. This turns the car's infotainment system into a more sophisticated companion for the driver. It moves the technology from a simple tool to a conversational assistant.

By supporting these types of interactions, Mazda is leaning into the capabilities of large language models. These models, similar to ChatGPT or Claude, are built to hold natural conversations. This technology helps the car respond to a wider variety of human inputs without needing a pre-defined script for every possible request.

A button-free interior design

The inclusion of Gemini AI aligns with the physical design choices made for the third-generation Mazda CX-5. The interior of the new SUV removes most physical buttons in favor of a clean and simplistic layout. Most of the vehicle's controls have been migrated to the central touchscreen.

Mazda stated that they removed these buttons because customers expressed a preference for a less cluttered environment. By moving controls to the screen, the company intended to create a more modern aesthetic. The addition of a powerful voice assistant like Gemini makes this design more practical for the user.

Because many functions are now tucked away in the screen menus, voice control becomes a primary way to interact with the car. The AI serves as a bridge between the driver and the digital interface. It ensures that the removal of physical buttons does not make the car harder to operate during a drive.

Global rollout and availability

The current update for the Google Gemini AI assistant covers specific regions. It is currently available for the US, Canadian, European, and Japanese specifications of the CX-5. These markets will see the integration of the AI features as part of the standard infotainment experience.

While Mazda has not officially announced the update for the Malaysian market, the car was recently launched there on October 8. The car is currently available in one variant starting from RM171,510.40 on the road, excluding insurance.

Because the system is updated over the air, it is expected to reach other markets soon. This method of distribution allows Mazda to push new software features to existing vehicles without requiring a visit to a dealership. Drivers in other regions should keep an eye on their system updates for the arrival of Gemini.