London's Easol secures €26.78 million to launch AI agents for experience commerce

Securing the next phase of growth

The London-based company Easol has successfully closed a €26.78 million Series A extension. This new capital injection brings the company's total raised funding to €53.57 million. The funding is split between €17.85 million in equity and an €8.92 million debt facility.

Several prominent firms participated in the equity portion of the round. The investment was led by Y Combinator, with additional backing from Tiger Global, Foundation Capital, FMZ Ventures, Notion Capital, and Eight Roads. The debt portion of the deal was provided by Viola Credit.

This funding serves as a catalyst for the company to expand its technological offerings. Specifically, the capital is earmarked to develop and launch Teammates, a new suite of agentic AI tools built natively into the existing platform.

From festival roots to tech platform

Easol was founded in 2021 by Ben and Lisa Simpson, who previously managed the Rise Festival. During their time running that festival, they managed live experiences for two million guests annually across various international locations. They noticed that managing these complex events required stitching together many disconnected tools.

The founders identified a major bottleneck for experience creators who lacked real data ownership. They argued that the current software solutions for bookings, payments, and activity options were often complex, inflexible, and expensive. To solve this, they built an all-in-one platform that keeps all guest data and operations under the business's own ownership.

The platform is designed to host bookings, payments, marketing, and customer support on the client's own domain. The company maintains a strict policy of never selling customer data to third parties. This approach aims to give experience creators genuine control over their entire business infrastructure.

How Teammates uses agentic AI

The new Teammates tools allow experience businesses to create their own AI agents to handle specific tasks. These agents are designed to cover three main areas: sales, support, and operations. Unlike standard chatbots, these agents rely on live business data to perform active tasks rather than just answering questions.

The AI agents can identify missed revenue by scanning for guests who have no add-ons attached to their bookings. They can also generate the necessary outreach to pursue those upsell opportunities automatically. Additionally, the agents can resolve guest queries and update bookings in real-time based on the information provided in the system.

Early deployments of these tools have shown measurable results for clients. One Teammates agent reportedly identified approximately $50,000 in upsell opportunities for a client. Another agent was able to recover $28,000 in outstanding payments for a business in just a few seconds.

Impact on the experience economy

Many experience businesses operate with lean central teams, which can lead to significant revenue being left on the table. Easol views AI as a way to provide a competitive advantage by allowing these businesses to analyze and take action across their entire operations. The goal is to help creators scale their revenue in ways that were not possible when the platform first launched.

The platform already supports a wide range of high-profile clients, including Coachella, Stagecoach, and Rapha. It has powered experiences for 2.8 million guests across more than 135 countries in 2026. These clients use the system to manage complex booking and payment flows for large-scale events.

For many users, the shift to a unified dashboard provides immediate relief from manual labor. Eve Szlendak, Head of Sales at State of Play Hospitality UK, noted that she previously spent up to three days building reports. She stated, "Now, the dashboards give me the information I need instantly."