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Aimer Farming raises $3M to launch AI beef pasture tool

The Hamilton-based agritech firm is expanding its pasture management technology to help beef farmers optimize cattle growth and feed planning.

$3 millionTotal capital raised in the latest round

The short version

Why it matters

This investment signals a shift in agritech toward precision livestock management. By predicting grass growth, farmers can move away from reactive feeding and toward planned sales that maximize profit.

New capital for beef expansion

Aimer Farming, an agritech company based in Hamilton, has successfully completed a $3 million capital raise. This funding is intended to fuel the next stage of the company's growth, specifically targeting the development of a new product for beef farmers. The company expects this specific beef offering to hit the market in 2027.

The investment round was co-led by several groups, including Cultivate Ventures, the Erbacher Food Family, Pacific Channel, and Agnition. Other backers include Antipodean Capital from Australia, as well as New Zealand-based groups Flying Kiwi Angels, Enterprise Angels, and Angel HQ. This capital follows a previous investment by Cultivate Ventures in November 2025.

While the beef tool is a primary focus, the money will also be used to improve the company's existing dairy products. Aimer Farming intends to use the funds to increase the adoption of its AIMER Satellite pasture measurement tool and to enter selected overseas markets through strategic partnerships. The company has already seen significant momentum with its current customer base exceeding 800 dairy farms.

How the AIMER platform works

The company's core technology is an AI-powered pasture management platform launched in 2023. It functions by combining three different types of data: smartphone-based measurements, satellite measurements, and predictive modeling. These inputs allow farmers to see exactly how much pasture is currently available and how much more will grow over time.

Farmers can use the AIMER Vision smartphone tool to perform manual scans of their land. Many have already completed more than half a million pasture scans across New Zealand, Chile, and the UK. For those who prefer remote monitoring, the AIMER Satellite tool allows for constant oversight of pasture conditions without needing to be physically present on the land.

By synthesizing this data into a single platform, the technology helps users make informed grazing and feed decisions. It provides a way to forecast growth patterns and assess the health of the land. This data-driven approach is designed to give every person on a farm the same information and a unified grazing plan to follow.

Solving the grass puzzle

The technology addresses a fundamental challenge in pasture-based farming: knowing the quantity and growth rate of grass. According to Dr. Jeremy Bryant, the company's Chief Technology Officer, the goal is to help farmers understand what is coming next. This foresight allows them to plan how many cattle they can carry and determine the best time to finish them for sale.

For beef farmers specifically, the focus is on animal growth and overall farm profitability. Bryant notes that knowing grass availability helps farmers get cattle to target weights on schedule. This prevents situations where feed shortages dictate the timing of a sale, which can often lead to lower profits or missed opportunities.

Better feed planning also allows farmers to target specific processor specifications and supply windows. By aligning their production with these windows, farmers can access premiums that might otherwise be unavailable. The technology aims to reduce the reliance on expensive supplementary feed by making the most of the grass the farm already grows.

Market reach and growth

Aimer Farming has already established a significant footprint in the dairy sector. The company launched in the UK in June and currently serves farms in New Zealand and Chile. The rapid adoption of the tool is evidenced by the high volume of scans completed by these international customers.

To support this growth, the company has recently expanded its leadership team. New appointments include Casey Molloy as Chief Operating Officer, Shane Nolan as Chief Revenue Officer, and Nitika Shah as Head of Growth and Product Marketing. These roles are supported by new staff members across the growth, product, and customer success teams.

Investors have expressed confidence in the company's ability to turn farmer demand into a sustainable business. Marcus Henderson of Cultivate Ventures noted that the company stands out by combining technical expertise with a deep understanding of pasture-based farming. The recent funding ensures the team can continue building on this demand both in New Zealand and in international markets.

What to watch

Try it

Look up the AIMER Vision tool online to see how smartphone-based pasture scanning compares to traditional manual estimation.

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First reported by Rural News Group · Read the original. Written by the SI Agent News Desk from the reporting above.Written with AI from the source above. Every number is checked against the source. Spot a mistake? Corrections.

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